East Hampton, New York – This summer, the timeless elegance of Italian living takes center stage on the East Coast as Vespa launches its first U.S. lifestyle experience, Vespa by the Pool, at the exclusive EHP Resort & Marina. Nestled between tranquil bay waters and cedar-lined roads, this East End hideaway becomes the new playground for Vespa’s signature sophistication.
Following the success of Vespa by the Sea in Italy — from the Ligurian coast near Portofino to the southern shores of Sardinia — this latest venture captures the essence of the brand’s Mediterranean spirit, now reimagined for the Hamptons. The pool club at EHP is transformed with Vespa’s signature green accents, infusing the space with a chic yet relaxed vibe that blends Italian design with modern summer flair.
A Stylish Escape on Two Wheels
At the heart of the experience lies Vespa’s iconic call to freedom. Guests are invited to explore the East End’s beaches, vineyards, and winding roads aboard a private fleet of Vespas — an elegant and spontaneous way to discover the Hamptons. As Vespa says: “No maps, no plans, just ride.”
Fashion, Flavor, and the Freedom to Roam
Adding to the allure, Vespa debuts its Summer Edit fashion collection at the resort’s boutique — a curated line of seasonal essentials designed for life on the move. From breezy apparel to lifestyle accessories, the collection blends functionality with flair, some emblazoned with the brand’s signature mantra.
The partnership will come to life during two exclusive sun-soaked Sunday celebrations on August 3 and 17 at EHP’s open-air Mediterranean restaurant Sí Sí, where live music and refined cuisine create the perfect Vespa-style afternoon. Guests can even request a Vespa shuttle for a glamorous entrance.
Timeless Style Since 1946
Since first appearing on post-war European streets in 1946, Vespa has become a global symbol of freedom, design, and effortless style. With over 19 million scooters sold worldwide and more than two million in the past decade alone, the brand continues to thrive as one of the most beloved icons in modern culture.
Vespa by the Pool isn’t just a destination — it’s a state of mind. A celebration of spontaneity, elegance, and discovery without a set course.
Vespa by the Pool
📍 EHP Resort & Marina, East Hampton
📅 July through September 2025
🛵 www.vespa.com | @vespa_official
