The harmony between ideas and reality is to be found in the grammar of the language. And one language that NEHERA speaks virtuously is tailoring, the syntax on which the brand was founded. Based on the foundation of tailoring, each collection shapes its own semantics and discourse.
NEHERA’s Fall Winter 22 is a meditation on seemingly opposite worlds: past and future, vintage and modern, analog and digital, masculine and feminine.
Elaborately structured, intellectually rigorous, elegantly paced, and often surprising, NEHERA FW22 Main Collection elevates themes that the brand is used to showcase season to season: superb forms, architectural shapes, innovative pattern making, and a selection of unique, exclusive materials.
Playing with the caprices of perception and gender mutability, the silhouettes have a masculine undertone that paradoxically makes the shapes even more feminine and authentic. Every expression of the collection gracefully balances function and emotion: from outdoor-inspired shapes, dynamic silhouettes to the feeling of protection and relaxed sensibility.
Rethinking practicality and comfort, the collection honors Nehera heritage as well as stepping outside confines thus liberating styles from first sight expectations when it comes to jackets or trench coats.
The colors continue the ballet between contrasts by harmonizing nature-neutral tones with a fresh and vibrant palette that alludes to the virtual. Escapist natural tones take digital dimensions, soft glitches and subtle blur effects from the warp print.
In the fast-consuming world of fashion and trends, the collection calmly steps outside this mindless pace to focus on sustainability, recycling, and upcycling materials. Thus, following the brand belief of “less is beautiful” with the corollary “nothing is lost, everything is transformed.”
With a gently retro feel woven into modern interpretations, NEHERA’s Fall Winter 22 elevates styles with sophistication and elegance to express subtle yet strong femininity.
NEHERA is an independent Slovak brand that revived the heritage of the famous Czechoslovak brand that flourished in the 1930s and made history worldwide in the integration of design, production, and retail.
The artisanal tradition of the Czechoslovak textile industry goes back to the first ready-to-wear factory established in 1868, mainland Europe in Prostejov, the Moravian hometown of Jan Nehera.
www.nehara.com
