CHASING LIGHT
TATRAS
CREDITS
MODELS: STAR GRACE , SUNNAYA NASH , MILES ROGER , DAVID FRIEND, KIRA SHIPWAY , NAM GARSINII
STYLIST: SOPHIA ALVAREZ
PHOTOGRAPHER: NOAH Dillon
We settled on the content theme “Catching Light” for the AW20 campaign shooting.
It expresses that people can look towards hope and light despite the difficulties we are facing and an unpredicted situation due to COVID 19.
The purpose of this title is “naturality” meaning being natural, in nature. This campaign was shot in beautiful places such as the mountains, river, deserts with a perfect daytime and sunset following this title.
The concept originated from the origin of TATRAS, the Tatra mountains. The purpose of this shoot is to take back something to its origins which is nature.