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Teaming Up With Roberto Ugolini Fragrances & The Nose Behind

Teaming Up With Roberto Ugolini Fragrances & The Nose Behind


We’re actually excited to introduce you to Roberto Ugolini fragrances which we might be completely distributing in the USA. And we’ll share why we expect this model is such an amazing addition to a gentleman’s wardrobe.

Truthfully, you solely ever have one probability to make a primary impression. As you in all probability already know, placing your greatest foot ahead with a stylishly well-put-together outfit and footwear is the best way to go. Nonetheless, as all of us realized by means of COVID occasions, people have 5 senses and certainly one of them is the sense of scent and it’s a really highly effective one. Regardless of how good you look, should you scent dangerous, individuals will stroll away from you once they meet you for the primary time and say, “Oh, it’s that smelly man.” So at this time, we’re pumped to introduce you to Roberto Ugolini fragrances.

Roberto Ugolini Historical past

Herbert Stricker
Herbert Stricker

A few of you might say Roberto Ugolini is a bespoke shoemaker from Florence, Italy. What does he must do with fragrances? Allow us to again up a little bit again in 2005. Raphael was nonetheless enthusiastically collaborating in menswear on-line. And that’s the place he met the character of Grimo De La Reniere, who was, after all, an alter ego, however the man behind that was Herbert Stricker, a fellow German. He was a distributor of high-end colognes and perfumes. And they also would journey to totally different cities in Germany, and he would often cease by Hamburg, the town the place Raphael went to regulation faculty at.

When he was on the town, they’d meet up for dinner, focus on clothes and have enjoyable collectively. Herbert turned an amazing buddy, and thru him, Raphael was launched to the world of high-end fragrances, which he’s an absolute knowledgeable in.

Roberto Ugolini - a fragrance that is different from the things that are already marketed.
Roberto Ugolini – a perfume that’s totally different from the issues which are already marketed.

Over time, he developed from being only a distributor to being the producer or ‘the nostril behind’ the scent. Typically, he would get an thought for a perfume when he was touring or when he was seeing one thing. However then he would possibly sleep on it, give it some thought for a 12 months or two, and finally, this concept developed that he wished to launch his personal fragrances that had been totally different from the issues that had been available in the market already. At first, Herbert wasn’t positive about the way to title the fragrances. He taught with the thought of naming it after himself or arising with a fantasy title or utilizing the title of one other individual. Not somebody that was well-known within the perfume world however somebody that was considerably adjoining to it.

Standing shut is seven ft tall, Herbert Stricker has probably the most in depth bespoke expertise of anybody we all know. After attempting many alternative bespoke shoemakers, he has been making his footwear at Roberto Ugolini in Florence. And because it so occurs, Mr. Ugolini can also be a perfume lover. The 2 talked and determined that Herbert would launch the Roberto Ugolini perfume line. As you possibly can see, the brand on the Roberto Ugolini bespoke footwear is similar as on the perfume bottles.

Herbert wants the fragrance line to have the same level of quality that of a typical bespoke shoe.

Roberto Ugolini Historical past

High quality Perfume

Herbert arrange with a aim to create fragrances that had the identical stage of high quality {that a} typical bespoke shoe would have.

It’s possible you’ll say, “Wait a second, the model Roberto Ugolini with the Italian Dolce Vita Aptitude is definitely run by a stodgy German? Not fairly.”

Herbert grew up in Northern Italy, the place he communicate German and Italian. So, leveraging his huge community together with his experiences and his experience, he created scents that weren’t copycats of different standard scents however true distinctive fragrances designed for individuals who admire high quality clothes and high quality every thing. So what does that imply? Truly, the price of the elements in Roberto Ugolini perfume is so much greater than what you see in common mainstream colognes. But it surely’s not simply the standard of any elements nevertheless it’s additionally the focus.

The fragrance don't come with artificial stabilizers so you' get true essence here.
The perfume doesn’t include synthetic stabilizers so that you’ll get the true essence right here.

Many colognes are in a spread of 5 to 10, or possibly 15 p.c of oil or perfume focus and Roberto Ugolini fragrances begin at 20 p.c which makes them eau de parfum which is a really sturdy scent. And so they go all the best way as much as 30 p.c, which you can characterize as an extrait de parfum or an extract. There are so much stronger, that means you get that energy that lasts all day, and also you get much more on your cash. It additionally means they don’t use any synthetic stabilizers usually present in mainstream colognes. Sure, you’ll get the true essence right here, simply mix it with alcohol. With such a excessive focus of oils, you want particular arduous work, however we’ll focus on extra about that later.

Teaming Up with Roberto Ugolini Perfume

Up to now, the one merchandise bought in our Gentleman’s Gazette store are these of Fort Belvedere, which now we have designed and created to our particular high-quality requirements. After all, figuring out Herbert, we’ve taught with the thought of making our personal Fort Belvedere fragrances. Nonetheless, growing a perfume from begin to end just isn’t solely a pricey endeavor, however you additionally might find yourself with one thing that you just don’t really like.

Raphael knew that he would be wearing this cologne, which is not an experience he had with other colognes.
Raphael knew that he could be carrying this cologne, which isn’t an expertise he had with different colognes.

Herbert’s firm sells a plethora of high-end fragrances, however when Raphael smelled Roberto Ugolini fragrances for the primary time, he may see himself carrying all of them, which was not an expertise he beforehand had with cologne. So reasonably than beginning our personal line the place we didn’t fairly know what to get, we determined to truly incorporate a high-quality perfume vary that we actually preferred and believed in. It was additionally an excellent core worth match as a result of, identical to Gentleman’s Gazette, they concentrate on top-notch high quality merchandise.

Because the unique U.S. distributor, we won’t simply promote these fragrances on Gentleman’s Gazette however we’ll additionally plan to roll these out to unique high-end distributors of fragrances and possibly different shops within the coming 12 months. Truthfully, we by no means affiliate the Gentleman’s Gazette model title with one other model that we didn’t 100% consider in. We preferred that it was an entire assortment of fragrances as a result of totally different individuals like various things. And the identical cologne might scent considerably totally different on totally different skins and other people. We didn’t need a one-size-fits-all answer however one thing that folks may actually determine with after they smelled it.

We like that its a complete collection of fragrances because different people like different things.
We like that it’s an entire assortment of fragrances as a result of totally different individuals like various things.

Once you make fragrances, you begin with essences, and one of many issues Herbert Stricker all the time does is, he has a imaginative and prescient for a scent, and he shares that with a — who’s the one who places collectively the composition. And lots of manufacturers begin out by saying “Hey, our gold value per one kilogram of this essence is that this.” And with that in thoughts, they then design and produce a perfume. Herbert Stricker goes about it another way.

He doesn’t set pricing however lets the perfumer resolve and create one thing they honestly need. And as soon as they’re carried out, they usually say that is it, then they take a look at the worth. The bottom line is pairing these totally different essences to create a multi-layered olfactory expertise. With a focus of 20 to 30 p.c, which is a buff business commonplace, you get two advantages.

Improved Longevity

You can smell the cologne for a longer period. All Roberto Ugolini fragrances are designed to last for 6 to 10 hours, sometimes even longer.

Improved Longevity


You may scent the cologne for an extended interval. All Roberto Ugolini fragrances are designed to final 6 to 10 hours, typically even longer.

Stimulating Sillage

You'll be fine with just one, at the most two sprays from Roberto Ugolini fragrance.

Stimulating Sillage


You’ll be fantastic with only one, on the most, two sprays from Roberto Ugolini perfume.

The second factor you get with the upper focus known as Sillage, which implies how current the scent is when let’s say, you enter a room. After all, there’s additionally an amazing stage of consistency with scent, so one bottle of Roberto Ugolini Oxford smells like the opposite Roberto Ugolini Oxford. It additionally has an influence on the worth proposition. In the event you want three or 4 sprays from a lesser cologne, possibly even 5 or 6, you’ll be fantastic with only one, on the most, two sprays from Roberto Ugolini perfume.

The eye to element doesn’t cease with the essences, however you’ll additionally get good packaging and a gorgeous bottle impressed by the shoemaking commerce. The cap, for instance, is a real horn cap. And should you take a better to the label, it’s really fabricated from real leather-based.

Roberto Ugolini Fragrances

The cologne comes in a nice packaging, a beautiful bottle cap, and a range of colors.
The cologne is available in good packaging, a gorgeous bottle cap, and a spread of colours.

The bottles are available a gorgeous vary of colours that at the beginning could seem random, nevertheless it’s all impressed by colours prevalent within the Metropolis of Florence, Italy, or Firenze, because the Italian mentioned.


The pink bottles are impressed by the town’s coat of arms. Pink and blue are additionally colours discovered within the crest of the Medici household, which may be very famously related to the Metropolis of Florence.


The brown on the Oxford bottle was impressed by the colour of the roofs of the town.


The inexperienced got here from the Lush Hills in Tuscany.

Viola or Violet

The viola, or violet, is the official shade of Florence.

The vaporizer is especially designed for high concentrations of fragrances.
The vaporizer is specifically designed for prime concentrations of fragrances.

All these distinctive colours don’t simply make it simple to search out the suitable perfume when you’ve got a number of of them, however in addition they look very good in your dresser or your shelf. The names of the perfume within the line mirror the connection to shoemaking within the Metropolis of Florence. There’s additionally a spread of not-so-obvious under-the-hood particulars. For instance, the vaporizer is specifically designed for these excessive concentrations of fragrances, that are uncommon. A daily vaporizer might get clogged, and there are even totally different qualities in vaporizers to get precisely the suitable mist. So, you possibly can have a smaller or bigger dosage, however you additionally get the correct amount of spray.


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