Savage X Fenty Redefines Love for Valentine’s Day 2025
Los Angeles, CA – January 7, 2025 – This year, Rihanna and her iconic brand Savage X Fenty embody the ultimate Cupid by unveiling collections specially designed for Valentine’s Day. True to its bold and inclusive spirit, Savage X Fenty redefines love in all its forms—whether it’s passionate romance, self-love, or anything in between.
With collections ranging from sensual lingerie to cozy sleepwear and loungewear, every piece is crafted to empower everyone to celebrate love their way. As Rihanna puts it: “Valentine’s Day is a moment to celebrate love in all its forms. At Savage X Fenty, we celebrate love in every form and create products that allow everyone to feel confident while doing it.”
A Bold and Inspiring LOVE YOUR WAY Campaign
The Valentine’s Day campaign, titled LOVE YOUR WAY, highlights the multifaceted nature of love through a cast of familiar and charismatic faces. Alongside Rihanna, the campaign features Serena Page and Kordell Beckham, stars of Love Island USA, as well as TikTok sensations Hayley and Jules LeBlanc. This diverse lineup represents various expressions of love:
- Passionate love: embodied by Serena & Kordell and RJ King & DeVonn Francis.
- Sibling love: illustrated by sisters Hayley and Jules LeBlanc.
- Friendship love: celebrated by models Jade Gordon, Minami Gessel, and Noni Cyngor.
Whether you’re celebrating with a partner, a friend, a family member, or simply yourself, this campaign encourages everyone to love their way.
Collections for Every Kind of Love
The special Valentine’s Day selection from Savage X Fenty features unique pieces to elevate every moment of this love-filled celebration:
- Bold lingerie: inspired by passion and seduction.
- Comfortable sleepwear: for moments of relaxation and tenderness.
- Stylish loungewear: to celebrate self-love in style.
Each collection reflects the Savage philosophy: confidence, inclusivity, and a touch of provocation. Whether you’re planning a romantic evening or a cozy day in, these creations have you covered with elegance.
Celebrate Love with Savage X Fenty
With this campaign and exclusive collections, Savage X Fenty once again demonstrates its commitment to redefining norms and celebrating the diversity of love experiences. Whether you’re coupled up, single, in a complicated relationship, or simply in love with yourself, Savage X Fenty invites you to embrace your version of love.
Get ready to LOVE YOUR WAY with Savage X Fenty this Valentine’s Day. Available online and in stores now! www.SavageX.com
