KIDILL Presents “Spiritual Bloom” in Paris: Where Otaku Heritage Meets Punk Aesthetics
For Spring-Summer 2026, unveiled on the opening day of Paris Men’s Fashion Week, Hiroaki Sueyasu “founder of KIDILL “offers a bold tribute to Japan’s alternative culture. Titled Spiritual Bloom, the collection dives into the imaginative power of the 1990s-2000s otaku universe anime, cosplay, figurines, and electronic music once marginalized, now deeply embedded within mainstream culture.
Sueyasu reinterprets Tokyo’s cultural landscapes, from exuberant Harajuku to electrified Akihabara, through his signature design lens. Details recall Godzilla’s scales, rubberized finishes evoke collectible figurines, while futuristic accessories created with Tokyo-based studio CTCTYO blur the lines between craftsmanship, sculpture, and fantasy armor. Highlights include a full resin body armor and floral “armored cat ears,” transforming models into living figurines.
The collection also features a unique collaboration with Tatsunoko Production, the legendary animation studio behind cult series such as Gatchaman and Speed Racer, merging fashion with cultural memory. The runway itself unfolded as a Japanese tea party, complete with artisan chocolates by Les Trois Chocolats and fine Japanese tea a nod to the nation’s art of hospitality.
At KIDILL, opposites collide and coexist: punk with cyber, kawaii with grotesque, floral exuberance with destruction. This friction fuels a visual language that resists homogenization, celebrating ambivalent psyches and questioning cultural hierarchies. It is an ethos deeply rooted in punk, challenging conventions while embracing complexity.
For Sueyasu, the joy lies in witnessing a once-silenced sensibility blossom into the mainstream, and he channels this energy into his creative vision. With Spiritual Bloom, KIDILL reaffirms fashion as a space where fantasy becomes a radical force poetic, resistant, and unapologetically bold.
