AUGUST GETTY Atelier AND ELLEN VON UNWERTH TO REVEAL ‘TINITUS’ DURING PARIS HAUTE COUTURE WEEK JULY 2021
AUGUST GETTY Atelier reveals ‘TINITUS’ with fifteen hand-crafted designs in following of last March’ prelude of the world’s first digitalized couture looks developed in collaboration with the Institute of Digital Fashion. Four virtual garments in landscapes of this utopian world created an immersive web experience, referencing Arthurian legend, Roman mythology, and spiritual iconography. This unique digital prelude introduced a bridge and visual pathway to the collection’s physical realm and final reveal captured by legendary artist and photographer Ellen von Unwerth.
With distinct imaginative design, August Getty -and his Atelier transcend the boundaries of traditional couture symbolizing the acknowledgment of societal shifts and need for positive change. He created ‘TINITUS’ as an inclusive universe where all are accepted and diversity is welcomed, where anxiety turns to artistry, where trauma transforms into expression. In the designer’s own words: “…‘TINITUS’ is a world within sound- the only access is vibration. It’s a world of escape, not escapism … ‘TINITUS’ is about colors so loud that you can hear them. And it’s a place where you can repaint your past where it was once so dark in a new, vibrant color.”
Getty’s utopian dreamscapes come to lif e with fifteen exquisite couture garments, including those previously existing only in digitalized form. The collection is comprised of intricate hand embroidered gowns and tailored suiting in bold colored exclusive fabrics, hand painted Italian silks, French velvet, soft lambskin and molded leather. Each design is an alluring vibrant celebration of fierce expression of individualism that is ‘TINITUS.’