Love So Savage: A Modern Ode to Aphrodite
To celebrate Valentine’s Day, Rihanna unveils a new Savage X Fenty collection that redefines romance through confidence, inclusivity, and bold sensuality. Titled Love So Savage: A Modern Ode to Aphrodite, this latest drop is a contemporary tribute to femininity, desire, and self-expression.

Leading the campaign as a modern-day goddess, Rihanna stars alongside actors Lovie Simone and Michael Cooper Jr., joined by models Emma Arletta and Vivian Wilson. Together, they embody the empowering and romantic spirit of the collection, bringing to life a vision that celebrates individuality and fearless beauty.
Designed to be worn and enjoyed by everyone, the Valentine’s Day collection offers a diverse range of intimate styles that balance seduction with comfort. Standout lines include Sinful Rose Printed Lace, Roselace, Nite Shade, Savage X Satin, and Savage X Boxers, each infused with signature Savage X Fenty edge and romantic detailing. Delicate lace, sensual florals, luminous satin, and flattering silhouettes define a collection that feels both timeless and modern.

Among the key pieces, the Sinful Rose Balconette Bra (£55) paired with the High Leg Brazilian (£25) delivers a bold yet refined statement, while the Sinful Rose Printed Teddy (£70) stands out as a true showpiece. The Roselace collection offers an elegant balance of softness and strength, perfect for those seeking understated sensuality.
Available now online, in Savage X Fenty retail stores, and through select wholesale partners worldwide, the Valentine’s Day collection remains true to the brand’s mission of accessibility and inclusivity. Prices range from £22 to £70 for Rewards members and £12 to £50 for non-Rewards members.
More than a Valentine’s Day capsule, Love So Savage is a celebration of confidence, desire, and self-love an invitation to embrace your power, your body, and your individuality, unapologetically.

















