Vespa Takes Over Galeries Lafayette Champs-Élysées with an Exclusive Pop-Up
From January 7 to February 5, 2025, iconic Italian brand Vespa makes a stylish stop at Galeries Lafayette Champs-Élysées with an exclusive pop-up event. More than a scooter, Vespa has long stood as a symbol of timeless design, freedom, and lifestyle. Blending elegance and innovation, the brand now deepens its foray into the world of fashion and luxury with an immersive experience in one of Paris’s most prestigious retail spaces.
At the heart of the pop-up is the Vespa 946 Snake, a striking limited-edition model unveiled to the public for the very first time. Paying homage to the Year of the Snake in the lunar calendar, this unique version of the legendary 946 model features a shimmering winter-inspired design. Subtle iridescent hues and a stylized serpent motif reflect the themes of transformation, elegance, and movement. Produced in only 888 numbered units worldwide, the 946 Snake is destined to become a collector’s item.
Visitors to the pop-up are invited into a world where mobility meets fashion. In a sleek, wintry setting echoing the design of the scooter itself, guests will discover a capsule collection of ready-to-wear and accessories created to complement the 946 Snake’s aesthetic. From tailored coats and luxurious knitwear to leather gloves and scarves, the collection plays with icy tones frosted whites, soft greys, and deep glacial blues to deliver a refined, seasonal look.
Supported by renowned dealer Neubauer, this event underscores Vespa’s commitment to redefining the urban mobility experience. By partnering with Galeries Lafayette, Vespa bridges the gap between transportation and high fashion, engaging a trend-savvy, design-conscious audience.
A bold step for a legendary brand, this ephemeral space encapsulates Vespa’s evolving identity where heritage, innovation, and style ride hand in hand.
