ZALANDO

Berlin: July 16. 2020. Zalando SE launches

a new collaboration to generate a more

sustainable capsule collection, exclusive to

Zalando. The Winter 2020 ‘Small steps. Big

impact. by Zalando.’ capsule collection guides

consumers to make more sustainable decisions

when it comes to fashion, without compromising

on style. After a successful launch of the first

‘Small steps. Big impact. by Zalando’ brand

collaboration in January 2020, Zalando has

extended the concept to include both mens

and womenswear. This time, the collection has

been brought to life by eight European brands;

Closed, Designer’s Remix, Henrik Vibskov,

Holzweiler, House of Dagmar, Mother of Pearl,

Mykke Hofmann and Progetto Quid.

Zalando has united some of the most creative

and innovative minds from the fashion industry

to create the 116-piece collection. The

contributing brands, from Scandinavia, Germany,

Britain and Italy, were chosen based on their

values surrounding sustainability and were given

a brief challenging them to generate a conscious

collection under a common aesthetic, keeping

a focus on using sustainably certified materials.

‘Small steps. Big impact. by Zalando.’ brings to

light a constructive conversation and an intercollaborative effort between the brands to work

towards a more sustainable industry.

“Sustainability has become one of the most

important topics for Premium designers. We

live in a world of ever-increasing social and

environmental consciousness – it is of utmost

importance that we provide our customers with

these options without compromising on style, and

quality,” says Lena-Sophie Roeper, Director of

Buying Premium, Zalando. “Our aim is to inspire

customers to shop more sustainably and we are

glad to do this together with our brands, proving that collaboration is the way to go.” 

 

Ichiyo taguchi

Coming from a Japanese-Korean family in Morioka, Japan, Ichiyo arrived in

Paris at the age of 23. Graduating with her MFA in Design Pattern-Making at

the L’ecole de la Chambre Syndicale de la Couture Parisienne she would first

intern at Courrèges and Chloé. Ichiyo would begin working for the historical

haute couture maison Elsa Schiaparelli Under the direction of Bertrand Guyon

and later Daniel Roseberry.

In the beginning of 2020, she found herself returning to Japan after her mother

was diagnosed with cancer. During this period, Ichiyo would suspend her

projects in Paris to care for her family, while reflecting on her life and career

abroad. After the loss of her mother, Ichiyo decided to once again return to

Paris, seizing the unique opportunity to fund her own brand and personal

project, Ichiyo.

Her brand, Ichiyo, was born as a statement from her own visions of femininity.

Its premier collection utilizes textures, details and layers to express a

courageous attitude towards the challenges found in being a woman. Using a

palette of pastel inspired colors, combined with intricate layerings of fabrics and

materials Ichiyo mixes technical elements

born from couture, tailoring and lingerie. The shape of each garment is carefully

designed to fit and hug unique and different bodies. The resulting silhouettes are

fresh, joyful and contemporary pieces designed to accompany a woman in her

everyday life.