Smart List 7

TATRAS S/S 2021, which is announced digitally, carries a strong message of encouragement to pursue light and hope that we will never lose sight of. The “emotional” element has been expressed from the use of eyes and body language throughout the film. Set in a desert (or Mars) with only few vegetation, the video reminds us of a new foreign world that has not been explored yet. In the vast,...

ZALANDO Berlin: July 16. 2020. Zalando SE launches a new collaboration to generate a more sustainable capsule collection, exclusive to Zalando. The Winter 2020 ‘Small steps. Big impact. by Zalando.’ capsule collection guides consumers to make more sustainable decisions when it comes to fashion, without compromising on style. After a successful launch of the first ‘Small steps. Big impact. by Zalando’ brand collaboration in January 2020, Zalando has extended the...

Because He Loves It Photographer: Andrew Gabay  @andrewgabayModel: Ryan Thomas @ryan_thomas222Model: Eden Lorraine  @eden_lorraineCreative Director: Elyse Anastacia  @elyse_anastaciaCreative Director: Sarah Knox  @sarah_knocksFemale Model/Photographer: Rachel Rigler @1AM Management  @rachriglerMakeup Artist: Taylor Petrone  @taylorpetrone  The purpose of the “Because he loves it.” campaign is to communicate Dora Larsen’s feminist message while combining their colorful and playful brand into the ads. The use of “domestic” objects, a reversal of traditional gender roles, and...