With the new Fall/Winter 2021 campaign, PINKO imagines a new Wonderland where an Alice of today, interpreted by American supermodel Lexi Boling strolls around a fashion amusement park.
Setting the advertising campaign in such a suggestive environment, PINKO underscores its own interpretation of fashion, which it sees as a creative space where every woman can ex-press herself and experiment, writing her own rules without limits.
Art director Riccardo Ruini and stylist Vittoria Cerciello teamed up to create an energetic, dy-namic, yet feminine and sensual mood, where a positive and optimistic sense of self confi-dence stands out.
Confident and relaxed, Lexie Boling gets around the amusement park wearing some of the most iconic pieces of the PINKO Fall/Winter 2021 collection.
Contrasts define the look, spanning from the 70’s elegance of a camel cape worn with high-waisted shorts and equestrian boots to a pair of pants covered with sequins, their glam atti-tude counterbalanced by the casual, practical mood of a logo sweatshirt and of the new PINKO Love sneakers.
Distressed denim is effortlessly matched with boucle mini jackets, while knitwear embellished with Love logo intarsia steals the spotlight, next to the tartan skirt suits featuring cardigan-inspired blazers.
Micro studs decorate the maxi shirts splashed with marble-like prints, as well as the iconic leather Love Bags. Chevron quilting enriches the Icon and Puff styles, while the Top handle reveals elegant lines with a retro-chic mood.
In the daylight and among the nocturnal shades, the style of the PINKO woman steals the spotlight… adventurous and brave, she is ready for new roller coaster adventures. If first she is worried by vertigo, then she can’t live without it. PINKO is at the side of those women that want to feel irresistible and unstoppable
Modele : Lexi Boling
Direction Artistique : Riccardo Ruini
Styling : Vittoria Cerciello
PR agency : OBCM Paris.