TAKES A TRIP INSIDE THE SURREAL
MIND OF DAVID LACHAPELLE
New fall campaign features Emily Ratajkowski, Pete Davidson, and Adwoa Aboah proving the fun doesn’t stop when the mercury falls
New York, NY (September, 2021) — Helmed by iconic photographer David LaChapelle and styled by Kyle Luu, the Moose Knuckles FW21 campaign transports Emily Ratajkowski, Pete Davidson, and Adwoa Aboah to a frozen cityscape, fusing the brand’s characteristic Canadian humor and a healthy dose of surrealism. LaChapelle’s signature phantasmagoric environments, including an 8-foot ice wave and a life-sized ice motorcycle, subvert traditional marketing techniques, juxtaposing the extreme with the familiar and inviting consumers to reexamine what they truly need from their outerwear.
“Utility has a different definition at Moose Knuckles. We know our audience and we know how to make unparalleled outerwear tailored to their needs. They like to have fun, to have a good time, to create. And they don’t take days off. We wanted to create imagery that would resonate with their sensibilities. David’s world was the perfect fit.” – Brody Baker, Creative Director