Louis Vuitton is making a case for the reemergence of the early aughts staple hobo bag with its new Low Key assortment. Debuting at the moment, April twelfth, the gathering options two kinds: a basic shoulder bag and a 2024 rendition of the retro hobo design. The latter is easy in silhouette, a spacious tote-like development with a single adjustable shoulder strap. Invoking the gathering’s theme, a gold padlock embellishment—the maison constructed their legacy on trunks, in any case—subtly emblazoned with the home’s not-so-subtle brand sits affixed to the strap. The grained leather-based is available in black, cognac, and a creamy limestone.
The broader hobo type is characterised by a sure slouchiness in its roomy, sac-like silhouette. Early-aughts type stars like Mary-Kate and Ashley Olsen, Sarah Jessica Parker, Mischa Barton, and Lindsay Lohan christened the bag an icon of the period with their correspondingly bohemian ensembles. Consequently, the hobo tends to be related to all issues boho. The hyperlink is all of the extra related now that 2024 has witnessed new inventive director Chemana Kamali reinvigorate Chloé’s boho heritage in her Fall assortment. Balenciaga, too, is reintroducing its iconic Le Metropolis bag (modeled by none apart from Kate Moss within the marketing campaign). All indicators level to a coming bohemian resurgence.
Courtesy of Louis Vuitton
Courtesy of Louis Vuitton
Nevertheless, I’m hesitant to invoice the Low Key assortment “boho-chic.” Destined to rival The Row’s Park tote and Khaite’s Frida hobo, Vuitton’s rendition takes a equally up to date method to what might be thought of an overdone silhouette. It’s not too aggressive in its hobo facade regardless of the terminology utilized. Unorthodox it’s not; this contemporary retelling jettisons the unique eclectic undercurrent. Even the styling of the Low Key marketing campaign, full with crisp tailoring and relaxed footwear, leans luxe as an alternative of lackadaisical. Louis Vuitton has sat on the helm of many explosive tendencies of late, most just lately western-wear, due to males’s inventive director Pharrell’s Fall 2024 assortment. I don’t imagine that is the model’s foray into the world of bohemia. As a substitute, it’s a smart addition to a line of timeless leather-based items.
It additionally stands in opposition to the current cult of minaudières. (I can’t assist however surprise what number of Jacquemus Le Chiquitos it could take to fill one Louis Vuitton Low Key hobo.) By comparability, the hobo bag is, dare I say, sensible. No matter its conceptual implications, a bigger bag solves extra of life’s logistical conundrums. And at the moment, I’d prefer to suppose we take a way more sensible method to vogue than we did within the early aughts, with its stilettos and bug-like shades.
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