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Alf The Label | Round Trend

Alf The Label | Round Trend


Gown for Success to Profit

Australian designer and social entrepreneur, Sophie Doyle, is giving again to the neighborhood with each bag she sells. For each Luxe Sue purse bought via the Alf the Label’s on-line retailer, the designer will donate $100 to Gown for Success. DFS is a not-for-profit organisation that helps deprived girls re-entering the workforce by offering them with profession growth instruments, coaching and company apparel.

This new marketing campaign with Alf the Label is along with the model’s ongoing charity partnership with DFS. That partnership sees a portion of gross sales donated to the charity from each sale. The brand new marketing campaign is a novel round trend trade, the place the place folks can donate any model’s pre-loved bag again to Alf in trade for as much as $100 to spend with the model. Alf then re-purposes the pre-loved baggage and donates them to Gown for Success.

Alf the Label
As featured in Flying Solo NYC. Fashion by Drica Capinotti. Mannequin Anny Monteir

Donating a 3rd of the gross sales from every Luxe Sue bag, featured within the picture beneath, Alf the Label shall be contributing to the vary of applications and companies supplied at Gown for Success. The donations will go on to the DFS department closest to the Alf buyer buying the bag, and can assist that buyer’s local people of girls re-entering the workforce.

Alf the Label

Sophie Doyle, Founder and Inventive Director of Alf the Label, says, “As a working mum or dad myself, Gown for Success’s trigger is near my coronary heart. As we provide merchandise primarily for ladies who’re transitioning between being a mum or dad and the workforce, I’m extremely enthusiastic about giving again to a charity who straight assist girls and kids in want.”

Alf the Label

Greater than three quarters of the ladies who full DFS’s office growth program are employed inside three months, and eighty per cent of members obtain some type of monetary stability by the top of this system.

The limited-edition Luxe Sue purse retails for $299.95 AUD, with $100 of this being donated to Gown for Success. It’s an elevated evolution of the ever-popular hobo purse silhouette, designed with on a regular basis organisation in thoughts. From work tote to crossbody weekender, or child bag. Crafted in high-quality, full grain pebbled leather-based with customized brushed gold {hardware}, Sue incorporates a shorter shoulder strap with padded hand-feel, alongside a further removable, adjustable leather-based crossbody strap with gold alloy accents alongside the size.

Alf the Label
@alf_thelabel Fashion by Stephanie Wenger; Photograph: Ella Sophia Trend Mannequin Brenna; featured in 17.23 Journal & Flying Solo NYC

Named after Sophie’s mom, this bag was designed for each day put on with three exterior pockets, two elasticised pockets, two zip pockets and three slider pockets on the inside to organise on a regular basis necessities.

Featured Picture: @alf_thelabel


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